Onboarding is a make-or-break process for online communities. Aside from having to compete with several other online groups on social media, communities are also at risk of having inactive members because users are not being effectively engaged.
It’s a story all Community Managers are familiar with. Several new users sign up every week, but your average member visits, community activity rate, and number of active members don’t seem to be improving. That’s because the most challenging part of owning and managing a community isn’t actually getting members to sign-up, but rather getting them to keep coming back to a platform they love.
Member onboarding is very important in community building because getting people to engage and keep re-engaging is very dependent on initial experiences. Ideally, the goal is to create a good impression and encourage members to keep active and connect on their own. So how exactly can you achieve this?
In our other article on what makes a great onboarding experience, we talked about some strategies that Community Managers can apply in order to beef up their member onboarding. First on the list is putting together messages that actively welcome and engage new sign-ups.
In this guide, we’ll hook you up with some onboarding email templates to do exactly that.
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SUBJECT: Welcome to the community! Let’s go on a virtual tour! 🗺
Inside {community name} Community, creators like you come together to meet and support each other, get answers to burning questions, and build life-long friendships. Here are some of our favorite spots to hang out in:
That’s it for our mini-virtual tour! If you’d like to learn more, just reply to this message and we’d be happy to give you a more detailed tour of the {community name} Community.
See you inside!
Cheers!
{signature}
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SUBJECT: Meet Steve, Bob, and Lacey — our Community Managers 👋
Give them a holler if you need help with anything!
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SUBJECT: the top 5 beginner articles, hand-picked for you! 💡
Hi {user name},
Need a little bit of help getting started on {community name}? No worries, we got you!
I’ve compiled some resources from our knowledge base that I hope you’ll find useful! These should give you a quick overview on what kind of community we are and how you can navigate through our platform.
If you're still facing some challenges, just reply to this message. Our team of Community Managers would love to offer their expertise!
Cheers!
{signature}
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SUBJECT: We’d love to hear your feedback on the community! 👂
Hi {user name},
How are you finding the community so far?
Chances are you’re crazy busy and I totally get it. We just love to hear from our members when it comes to using {community name}.
Remember that you can always get in touch with us at {contact} if you need help with anything. You can also share any kind of feedback here: {link}.
Thanks!
{signature}
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SUBJECT: Our door is always open 🚪
Hi {user name},
I saw that you signed up on {community} Community a few weeks ago but haven't returned since.
Is there anything blocking you from engaging with community? I'd be happy to help!
On the slight chance that you’ve actually already decided to leave, we sincerely hope you found {community} Community useful in your short time with us. If you do decide to come back, everything in your account is saved and ready for you.
If you have any more questions about your account or want to give {community} Community another chance, feel free to just log back in.
We hope to hear from you again!
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